Target Announce New Partnership Black Eyed Peas

Posted on June 2, 2009

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Reaffirming its commitment to providing guests exclusive content at a great value, Target is partnering with three time GRAMMY® award winning group The Black Eyed Peas on their new collection The E.N.D, which stands for "The Energy Never Dies." A deluxe version of the album, available only at Target and Target.com, includes four exclusive songs, six exclusive remixed hits and exclusive video content. The special collection will be available at all Target stores nationwide and Target.com beginning June 9.

"Working with Target to provide this deluxe version of our new album has allowed us to do something special for our fans after years of support," said will.i.am of The Black Eyed Peas. "We were really excited to get back into the studio to record the new songs, plus remix some of our favorite tunes for Target, and hope everyone enjoys this exclusive version. Remember The Energy Never Dies and this is only the beginning."

From Prince and Christina Aguilera to Carrie Underwood and John Legend, Target is dedicated to collaborating with unique and innovative artists in an effort to bring exclusive and diverse collections to its guests. Since their breakthrough album Elephunk in 2003, The Black Eyed Peas have become international superstars with worldwide sales of over 26 million units. The group earned GRAMMY® awards for hits singles "Let's Get it Started," "Don't Phunk with My Heart" and “My Humps." This will be the group’s first studio album since 2005 and they plan to tour this summer.

"We are excited to add The Black Eyed Peas to a tremendous line up of music’s biggest and brightest stars who have partnered exclusively with Target," said Mark Schindele, senior vice president, merchandising, Target. "Offering the deluxe version of The E.N.D. provides our guests with special content that can only be found at Target."